7 Reasons Why Estate Agents Should Use Social Media

Take advantage of the opportunities that social media provides...

1. Build your reputation

One of the biggest reasons Estate Agents should be using social media is to build a solid reputation. When you are able to present yourself in the right way display your business online and provide great information your business has to offer, you'll be seen as a great resource for potential buyers and prospects. Knowing how to leverage the power of social media will allow you to get your business name out there to a larger audience in a short amount of time, which in turn could be extremely beneficial when building your clientele.

2. Grow your network and connect with potential clients

Networking, as many of us have realised within the past year, if not before now, is one of the most important aspects of success in the real estate business. Having a strong network of industry peers and prospects is fundamental as an agent. Social Media is a great way to build relationships, stay in contact with your clients and meet new potential prospects. The main social media platform that offers features like messaging, commenting and sharing industry related content is LinkedIn. It's utilising these features that helps you to build connections and keep in constant touch with your community.

3. An opportunity for brand development and lead generation

Having a brand that stands out is crucial for social media success. In this day and age, real estate is such a broad industry - did you know there are over 16,000 estate agents in the UK alone? With those numbers, it’s evident that you’re going to need to differentiate yourself from the competition. Developing a strong brand helps you to do just that! Along with those numbers, TA staggering 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. Reviews by followers can go a long way in improving your brand’s credibility, with people more inclined to contact you when looking to buy, sell or let a property. These is one of the biggest benefits of using social media as a real estate professional.

4.Capture the up-and-coming buyer market (the millennial generation)

We all know that social media is the future of business strategy and marketing. With the millennial generation starting to settle down and purchase their first homes, it’s important to capture that market NOW to be ready for the future generation of up-and-coming clients. With over 90% of millennials active on social media, one of the biggest advantages of jumping on the social media train is to capture that audience for future business.

5. Stay top of mind

We always say, “Top of someones feed = top of someones mind”. When you are consistently showing up on someones Instagram and Facebook with quality content, it ensures that you won’t be forgotten about anytime soon. Being active on social media makes certain you are bringing awareness and attention to your business.

6. Display your success & show your personality

Wether you’ve sold over 30M in your first two years, you recently closed on your very first transaction, or you just passed your RE exam… It’s important to highlight your success stories and milestones to connect with your clients and gain attention from potential leads! Testimonials, closing day announcements, client & agent group photos… These types of posts do two things at at the same time; they build a sense of social proof, and also help to humanize your brand and bring your personality into your social media presence. Making your happy clients part of your social strategy is always a great marketing idea!

7. Provide information & education for buyers/sellers

When someone is looking for an estate agent, they’re searching for an agent who is reliable, knowledgable, and educated - someone they can trust when making one of the biggest purchases in their life. Providing helpful tips and information on your social media platforms will help you to be seen as a resource and an expert in the industry, which automatically builds respect and trust with future potential clients.

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What’s Working on Instagram in 2025: 7 Smart Content Shifts Every Small Business Should Make

by Alexandra Stanley • 9 June 2025

Instagram is no longer just a place to share pretty pictures—it’s now a full-blown marketing machine for small businesses. But what worked even 12 months ago may already be out of date. If you're a business owner in property, trades, interiors—or any hands-on industry—this blog will walk you through what’s actually working on Instagram in 2025, and how you can update your strategy to grow with confidence. Let’s dive into the 7 biggest shifts you need to know about. 1. 🎥 Raw & Real Reels Are Outperforming Polished Content The days of over-edited, overly curated videos are behind us. Audiences want to see real people doing real things. For interior designers and trades, this is your time to shine. Think: ✔️ A quick "before & after" video ✔️ A timelapse of a space being transformed ✔️ You talking directly to the camera about your process Keep it simple, vertical, and under 30 seconds. Done is better than perfect. 2. 📅 Consistency > Perfection Forget agonising over the perfect grid. In 2025, showing up consistently (even if it’s 3 times a week) wins over perfect visuals. Tip: Use scheduling tools like Metricool to plan ahead and batch your content to stay consistent without the stress. 3. 🔍 SEO-Optimised Captions Are a Must Instagram is now a search engine—yes, really! Your ideal customer might be searching “kitchen fitter in Suffolk” or “luxury butler services London.” Use keywords naturally in your: - Bio - Captions - Alt text (added during post creation) This helps you get discovered by people actively looking for your service. 4. 🧠 Engagement-First Format Choices The algorithm now prioritises posts that get people to pause, click, or comment. What works best? - Carousel posts with tips or transformations - Reels that open with a hook - Questions and polls in Stories - Comment prompts like “Would you choose this colour scheme?” Engagement tells Instagram your content is valuable—and it will show it to more people. 5. 📱 Instagram as Your ‘Mini Website’ Your profile is often the first impression before someone even lands on your site. Make sure yours has: - Clear bio with keywords and location - Professional profile image - Highlights (services, testimonials, FAQs) - Pinned posts showcasing what you do Think of it as a mini landing page that sells you. 6. 🙌 UGC & Testimonials = Trust Builders People trust people. Sharing real reviews, videos from clients, or even screenshots of great feedback builds instant credibility. Ask your clients for short testimonial clips—or turn their WhatsApp praise into an aesthetic quote graphic. 7. 🔁 Repurpose, Repurpose, Repurpose Work smarter, not harder. 📌 Post your Reels to TikTok 📌 Turn blog tips into carousels 📌 Clip training content into educational Reels 📌 Turn FAQs into Stories This saves time and grows your presence on multiple platforms with minimal extra effort. Ready to Refresh Your Strategy? If you’re feeling a bit stuck or unsure what to post next, you're not alone. 👉 Book a 1:1 strategy call 👉 Join my next Social Media Mastery course 👉 Or DM me for a quick grid audit (it’s free!) Let’s make Instagram work for your business in 2025—without the overwhelm. Written by Alexandra Stanley, Social Media Expert for property, trades & interiors. Follow @alexandrastanleysocialmedia for more real talk on content that converts.

Why Outsource to a Social Media Manager?

3 May 2023

Creating content, managing the notifications and knowing where to place your content to reach your ideal customer requires creativity and a strategy aligned with your business goals...