How to Come up with Amazing Social Media Content
The internet is full of ideas for social media content. Alexandra is a social media manager and in this post she share's with you what really works.
If you type ‘What to post on social media’ into the Google search bar you’ll be rewarded with more than 6,000,000,000 results. So we know one thing for sure, there’s no shortage of ideas for social media content out there!
But who has time to wade through all that? You just want a straight answer to the question ‘What should I post on my business social media pages?’. Right?
The good news is I’ve been working in social media for X years, and have a better idea than most of what works. And today I’m going to share it with you.
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Now check out these surefire engagement-grabbers. Pick one from each section to really mix your social media content up.
Bread and butter posts:
These foundation posts will keep followers up to date with your business:
- A link to your latest blog post. Use it to open a discussion
- Tips and tricks. Share a business hack that could help your followers
- Share exclusive discounts and offers
- Behind the scenes. Post pictures of you, your team, your workspace, the office dog
Eek I forgot to plan ahead posts!
Don’t panic, it happens to the best of us. These quick-fix ideas can be turned around in no time:
- Share an article or image from another account. If you can’t find something you like, reshare (and give an update on) a post that performed well for you in the past
- Link to your email sign-up or a freebie
- Create a fun poll
- Post a review, testimonial or image of a happy customer – thank and tag the customer
Let’s have some fun posts:
Use your platforms to show off your sparkling personality:
- Share an ‘oops’ moment
- Post a zoomed-in image and ask followers to guess what it is
- Two truths and a lie… ask your fans to guess which of the three statements about you or your business isn’t true. Invite them to share theirs
- Ask followers to post what they’re doing then add the phrase… like a boss!
Showcase your skills and knowledge posts:
Keep your readers’ interests at the heart of these messages:
- Reveal new products and services
- Achievements and milestones. Top tip: Never start a post with ‘We are proud to announce…’ No-one cares!
- Post a helpful answer to a frequently asked question
- Bust an annoying myth about your industry
Getting to know you posts:
Storytelling posts are social media gold right now. Use them to give your followers a better understanding of your motivation and values:
- Tell people how you got to where you are today
- Post about how you overcame a challenge in your life or business
- Let your audience know why you do what you do
- Share your ‘a-ha’ moment
Ask a question posts:
Invite your followers to join in:
- Ask me anything…
- Fill in the blank ______
- Ask for feedback on a new product or a challenge you’re facing
- Post an image and ask followers to write a caption – for double points offer a prize to the best entry
And FINALLY, don’t forget to add a compelling call to action into all your social media content. Try some of these:
- Double tap if you agree
- Like if you needed this reminder today
- DM me for more info
- DM me for XYZ
- What would you do?
- Is this helpful? Share your tips
- Link in the bio / comments
- So, tell me XYZ…
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Instagram is no longer just a place to share pretty pictures—it’s now a full-blown marketing machine for small businesses. But what worked even 12 months ago may already be out of date. If you're a business owner in property, trades, interiors—or any hands-on industry—this blog will walk you through what’s actually working on Instagram in 2025, and how you can update your strategy to grow with confidence. Let’s dive into the 7 biggest shifts you need to know about. 1. 🎥 Raw & Real Reels Are Outperforming Polished Content The days of over-edited, overly curated videos are behind us. Audiences want to see real people doing real things. For interior designers and trades, this is your time to shine. Think: ✔️ A quick "before & after" video ✔️ A timelapse of a space being transformed ✔️ You talking directly to the camera about your process Keep it simple, vertical, and under 30 seconds. Done is better than perfect. 2. 📅 Consistency > Perfection Forget agonising over the perfect grid. In 2025, showing up consistently (even if it’s 3 times a week) wins over perfect visuals. Tip: Use scheduling tools like Metricool to plan ahead and batch your content to stay consistent without the stress. 3. 🔍 SEO-Optimised Captions Are a Must Instagram is now a search engine—yes, really! Your ideal customer might be searching “kitchen fitter in Suffolk” or “luxury butler services London.” Use keywords naturally in your: - Bio - Captions - Alt text (added during post creation) This helps you get discovered by people actively looking for your service. 4. 🧠 Engagement-First Format Choices The algorithm now prioritises posts that get people to pause, click, or comment. What works best? - Carousel posts with tips or transformations - Reels that open with a hook - Questions and polls in Stories - Comment prompts like “Would you choose this colour scheme?” Engagement tells Instagram your content is valuable—and it will show it to more people. 5. 📱 Instagram as Your ‘Mini Website’ Your profile is often the first impression before someone even lands on your site. Make sure yours has: - Clear bio with keywords and location - Professional profile image - Highlights (services, testimonials, FAQs) - Pinned posts showcasing what you do Think of it as a mini landing page that sells you. 6. 🙌 UGC & Testimonials = Trust Builders People trust people. Sharing real reviews, videos from clients, or even screenshots of great feedback builds instant credibility. Ask your clients for short testimonial clips—or turn their WhatsApp praise into an aesthetic quote graphic. 7. 🔁 Repurpose, Repurpose, Repurpose Work smarter, not harder. 📌 Post your Reels to TikTok 📌 Turn blog tips into carousels 📌 Clip training content into educational Reels 📌 Turn FAQs into Stories This saves time and grows your presence on multiple platforms with minimal extra effort. Ready to Refresh Your Strategy? If you’re feeling a bit stuck or unsure what to post next, you're not alone. 👉 Book a 1:1 strategy call 👉 Join my next Social Media Mastery course 👉 Or DM me for a quick grid audit (it’s free!) Let’s make Instagram work for your business in 2025—without the overwhelm. Written by Alexandra Stanley, Social Media Expert for property, trades & interiors. Follow @alexandrastanleysocialmedia for more real talk on content that converts.
Creating content, managing the notifications and knowing where to place your content to reach your ideal customer requires creativity and a strategy aligned with your business goals...
'Do more of what you love...and less of what of what you dislike.
