What Happens on the Internet Every Minute
It's amazing to consider the significance of connectivity, and the internet more broadly, in modern life.
It's strange to think that only 20 years ago, mobile phones were really just starting to gain momentum - and five years before that, the internet was barely a thing for consumers. Now, almost everything we do is connected to our online personas in some form, with a huge range of our daily interactions taking place in apps, tools and other connected devices, helping to simplify and streamline our lives.
Well, mostly. As we've found more recently, not all of those online interactions are beneficial, and tracking everything may not be exactly what you want.
Here's a quick snapshot of what's happening online, every minute of every day.
And there are some staggering stats in this year's version - for example:
- Facebook users upload 147,000 photos
- Twitter gains 319 new users
- Instagram users post 347,222 Stories
- YouTube creators upload 500 hours of video
Every minute. Every day.
Still, taking a step back from it all, the amount of online activity is truly something to behold. Which is what this new graphic from Domo is about. Domo has updated its 'Data Never Sleeps' graphic for 2019, highlighting just how much is going on online every minute of every day.
If you've ever wondered whether digital marketing is important for your business, this graphic might well answer that question for you.
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Instagram is no longer just a place to share pretty pictures—it’s now a full-blown marketing machine for small businesses. But what worked even 12 months ago may already be out of date. If you're a business owner in property, trades, interiors—or any hands-on industry—this blog will walk you through what’s actually working on Instagram in 2025, and how you can update your strategy to grow with confidence. Let’s dive into the 7 biggest shifts you need to know about. 1. 🎥 Raw & Real Reels Are Outperforming Polished Content The days of over-edited, overly curated videos are behind us. Audiences want to see real people doing real things. For interior designers and trades, this is your time to shine. Think: ✔️ A quick "before & after" video ✔️ A timelapse of a space being transformed ✔️ You talking directly to the camera about your process Keep it simple, vertical, and under 30 seconds. Done is better than perfect. 2. 📅 Consistency > Perfection Forget agonising over the perfect grid. In 2025, showing up consistently (even if it’s 3 times a week) wins over perfect visuals. Tip: Use scheduling tools like Metricool to plan ahead and batch your content to stay consistent without the stress. 3. 🔍 SEO-Optimised Captions Are a Must Instagram is now a search engine—yes, really! Your ideal customer might be searching “kitchen fitter in Suffolk” or “luxury butler services London.” Use keywords naturally in your: - Bio - Captions - Alt text (added during post creation) This helps you get discovered by people actively looking for your service. 4. 🧠 Engagement-First Format Choices The algorithm now prioritises posts that get people to pause, click, or comment. What works best? - Carousel posts with tips or transformations - Reels that open with a hook - Questions and polls in Stories - Comment prompts like “Would you choose this colour scheme?” Engagement tells Instagram your content is valuable—and it will show it to more people. 5. 📱 Instagram as Your ‘Mini Website’ Your profile is often the first impression before someone even lands on your site. Make sure yours has: - Clear bio with keywords and location - Professional profile image - Highlights (services, testimonials, FAQs) - Pinned posts showcasing what you do Think of it as a mini landing page that sells you. 6. 🙌 UGC & Testimonials = Trust Builders People trust people. Sharing real reviews, videos from clients, or even screenshots of great feedback builds instant credibility. Ask your clients for short testimonial clips—or turn their WhatsApp praise into an aesthetic quote graphic. 7. 🔁 Repurpose, Repurpose, Repurpose Work smarter, not harder. 📌 Post your Reels to TikTok 📌 Turn blog tips into carousels 📌 Clip training content into educational Reels 📌 Turn FAQs into Stories This saves time and grows your presence on multiple platforms with minimal extra effort. Ready to Refresh Your Strategy? If you’re feeling a bit stuck or unsure what to post next, you're not alone. 👉 Book a 1:1 strategy call 👉 Join my next Social Media Mastery course 👉 Or DM me for a quick grid audit (it’s free!) Let’s make Instagram work for your business in 2025—without the overwhelm. Written by Alexandra Stanley, Social Media Expert for property, trades & interiors. Follow @alexandrastanleysocialmedia for more real talk on content that converts.
Creating content, managing the notifications and knowing where to place your content to reach your ideal customer requires creativity and a strategy aligned with your business goals...
'Do more of what you love...and less of what of what you dislike.
