Why Ecommerce is a BIG hit right now!!
Think outside the box...
Through these uncertain times, for anyone who wants, or needs some extra cashflow right now, E-commerce is the one of the best aspects of business you could possibly be in - people staying at home will have to shop online
by default, and YOU
could be their seller.
There is a massive land grab available on the internet, with this increasing demand, there is more room for sellers than ever before.
Scale of the increased demand?
Amazon are hiring 100,000 new warehouse staff in the US, and another 10,000 in the UK just to keep up with the huge surge in eCommerce sales amid the Corona crisis!
Two things: if you have a premise selling stock, but not an E-commerce website (where customers can buy online), we can adapt your website so this can facilitate the option to buy online through our website design service.
Another option would be, can you take payments over the phone? Could your customers collect their parcels when left for them outside your shop? (obviously, they will have to notify you when they can collect, so you can put this out for collection minutes before they arrive. (this relieves the concern of having human contact during these difficult times).
If you don't have a product to offer, could you? Could you offer your service as a product that you customers could purchase? You can record your training videos and repurpose the content so that your customers could subscribe to, once payment has been made, you can then send the content direct to their inbox using tools such as Mailchimp. (this could be automated too, if you have the right tools in place).
We are here to support you, if you need clarity and how you can push your business forward in the online marketing world, we offer complimentary discovery calls - Book yours here:
https://www.facebook.com/alexandrastanleysocialmedia/
Alexandra x
Let's Connect!
Instagram is no longer just a place to share pretty pictures—it’s now a full-blown marketing machine for small businesses. But what worked even 12 months ago may already be out of date. If you're a business owner in property, trades, interiors—or any hands-on industry—this blog will walk you through what’s actually working on Instagram in 2025, and how you can update your strategy to grow with confidence. Let’s dive into the 7 biggest shifts you need to know about. 1. 🎥 Raw & Real Reels Are Outperforming Polished Content The days of over-edited, overly curated videos are behind us. Audiences want to see real people doing real things. For interior designers and trades, this is your time to shine. Think: ✔️ A quick "before & after" video ✔️ A timelapse of a space being transformed ✔️ You talking directly to the camera about your process Keep it simple, vertical, and under 30 seconds. Done is better than perfect. 2. 📅 Consistency > Perfection Forget agonising over the perfect grid. In 2025, showing up consistently (even if it’s 3 times a week) wins over perfect visuals. Tip: Use scheduling tools like Metricool to plan ahead and batch your content to stay consistent without the stress. 3. 🔍 SEO-Optimised Captions Are a Must Instagram is now a search engine—yes, really! Your ideal customer might be searching “kitchen fitter in Suffolk” or “luxury butler services London.” Use keywords naturally in your: - Bio - Captions - Alt text (added during post creation) This helps you get discovered by people actively looking for your service. 4. 🧠 Engagement-First Format Choices The algorithm now prioritises posts that get people to pause, click, or comment. What works best? - Carousel posts with tips or transformations - Reels that open with a hook - Questions and polls in Stories - Comment prompts like “Would you choose this colour scheme?” Engagement tells Instagram your content is valuable—and it will show it to more people. 5. 📱 Instagram as Your ‘Mini Website’ Your profile is often the first impression before someone even lands on your site. Make sure yours has: - Clear bio with keywords and location - Professional profile image - Highlights (services, testimonials, FAQs) - Pinned posts showcasing what you do Think of it as a mini landing page that sells you. 6. 🙌 UGC & Testimonials = Trust Builders People trust people. Sharing real reviews, videos from clients, or even screenshots of great feedback builds instant credibility. Ask your clients for short testimonial clips—or turn their WhatsApp praise into an aesthetic quote graphic. 7. 🔁 Repurpose, Repurpose, Repurpose Work smarter, not harder. 📌 Post your Reels to TikTok 📌 Turn blog tips into carousels 📌 Clip training content into educational Reels 📌 Turn FAQs into Stories This saves time and grows your presence on multiple platforms with minimal extra effort. Ready to Refresh Your Strategy? If you’re feeling a bit stuck or unsure what to post next, you're not alone. 👉 Book a 1:1 strategy call 👉 Join my next Social Media Mastery course 👉 Or DM me for a quick grid audit (it’s free!) Let’s make Instagram work for your business in 2025—without the overwhelm. Written by Alexandra Stanley, Social Media Expert for property, trades & interiors. Follow @alexandrastanleysocialmedia for more real talk on content that converts.
Creating content, managing the notifications and knowing where to place your content to reach your ideal customer requires creativity and a strategy aligned with your business goals...
'Do more of what you love...and less of what of what you dislike.
