A step into the Social Media Business World

Are you utilising Social Media?

I hope 'social media' isn't such an unfamiliar word to many of you.

Social media like the world is always rotating. We can discover new features every day allowing our customers to get the most out of interacting online.

Many of you will have heard of the main social media platforms: Facebook and Twitter as they are the larger platforms followed by others such as Instagram, LinkedIn, Google+ and Pinterest.

What you may not know is how these platforms are the secret ingredient to your marketing success.

What Can Social Media Do For Your Marketing?

Number 1- Increase Your Brand Awareness:

Any business owner wants to push their brand in to the 21st century. Brand awareness helps a business to become more noticed by consumers. I find that being able to reach thousands through the click of a button is a powerful tool to have for your business.

A comparison always helps me understand something:

Let’s say that your brand is your new puppy; you want to show it off to everyone. You want everybody to see how cute your puppy is. You can't possibly send a photo to everyone through the post. It's too expensive, so instead you post a photo on Facebook for all your friends to see at once!

The same principles apply to your brand. Why post leaflets that can only reach a set number, when you can post/tweet and reach so many more.

Number 2- Get To Know Your Customers

It is an intimate way of marketing. Social media gives you a voice alongside a personality. It gives you a chance to get to know your customers in a more relaxing environment. Most customers will have personal profiles on Social Media sites. Use this to your advantage and interact!

Number 3- Save Yourself Some Money

Think with your business brain. Social media is the most cost efficient form of marketing. The setting up of Social media sites is free; through maintaining a good online presence you will have no problem building a secure follower base.

Saving money wins the race for a lot of us. With smaller businesses it is key to save money where we can. Social media does have additional extras you can pay for however you are able to control what you spend for each post.

So to make sure you optimise your marketing potential why not get on the social media bandwagon today!

Let's meet up for a coffee to see how Social Media can work for you and your business.

you can give me a call, or send me a WhatsApp message : 07769 805579
Alexandra

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What’s Working on Instagram in 2025: 7 Smart Content Shifts Every Small Business Should Make

by Alexandra Stanley • 9 June 2025

Instagram is no longer just a place to share pretty pictures—it’s now a full-blown marketing machine for small businesses. But what worked even 12 months ago may already be out of date. If you're a business owner in property, trades, interiors—or any hands-on industry—this blog will walk you through what’s actually working on Instagram in 2025, and how you can update your strategy to grow with confidence. Let’s dive into the 7 biggest shifts you need to know about. 1. 🎥 Raw & Real Reels Are Outperforming Polished Content The days of over-edited, overly curated videos are behind us. Audiences want to see real people doing real things. For interior designers and trades, this is your time to shine. Think: ✔️ A quick "before & after" video ✔️ A timelapse of a space being transformed ✔️ You talking directly to the camera about your process Keep it simple, vertical, and under 30 seconds. Done is better than perfect. 2. 📅 Consistency > Perfection Forget agonising over the perfect grid. In 2025, showing up consistently (even if it’s 3 times a week) wins over perfect visuals. Tip: Use scheduling tools like Metricool to plan ahead and batch your content to stay consistent without the stress. 3. 🔍 SEO-Optimised Captions Are a Must Instagram is now a search engine—yes, really! Your ideal customer might be searching “kitchen fitter in Suffolk” or “luxury butler services London.” Use keywords naturally in your: - Bio - Captions - Alt text (added during post creation) This helps you get discovered by people actively looking for your service. 4. 🧠 Engagement-First Format Choices The algorithm now prioritises posts that get people to pause, click, or comment. What works best? - Carousel posts with tips or transformations - Reels that open with a hook - Questions and polls in Stories - Comment prompts like “Would you choose this colour scheme?” Engagement tells Instagram your content is valuable—and it will show it to more people. 5. 📱 Instagram as Your ‘Mini Website’ Your profile is often the first impression before someone even lands on your site. Make sure yours has: - Clear bio with keywords and location - Professional profile image - Highlights (services, testimonials, FAQs) - Pinned posts showcasing what you do Think of it as a mini landing page that sells you. 6. 🙌 UGC & Testimonials = Trust Builders People trust people. Sharing real reviews, videos from clients, or even screenshots of great feedback builds instant credibility. Ask your clients for short testimonial clips—or turn their WhatsApp praise into an aesthetic quote graphic. 7. 🔁 Repurpose, Repurpose, Repurpose Work smarter, not harder. 📌 Post your Reels to TikTok 📌 Turn blog tips into carousels 📌 Clip training content into educational Reels 📌 Turn FAQs into Stories This saves time and grows your presence on multiple platforms with minimal extra effort. Ready to Refresh Your Strategy? If you’re feeling a bit stuck or unsure what to post next, you're not alone. 👉 Book a 1:1 strategy call 👉 Join my next Social Media Mastery course 👉 Or DM me for a quick grid audit (it’s free!) Let’s make Instagram work for your business in 2025—without the overwhelm. Written by Alexandra Stanley, Social Media Expert for property, trades & interiors. Follow @alexandrastanleysocialmedia for more real talk on content that converts.

Why Outsource to a Social Media Manager?

3 May 2023

Creating content, managing the notifications and knowing where to place your content to reach your ideal customer requires creativity and a strategy aligned with your business goals...