Why Holiday Posts are Crucial to Your Social Marketing Plan

Many social media marketers see holiday posts as “fluff” – content that doesn’t really mean anything, but is easy to create and post...

Holiday Posts are Easy To Create...

Original content creation can be resource-intensive, but holiday posts are easy to create – IF you have the right tools. The first thing you need is a reliable holiday calendar so you know what to post, when. There are a number of websites that offer information like this, and several social tools. You can also do research via social media channels and blogs.



Holiday Posts Are Timely and Relevant...

One of the biggest challenges facing a social media marketing is the creation of content that has context. That is, it is delivered to the right person, at the right time, via the right channel. And, it has the right message.


It’s also a good idea to post holiday content that is relevant to your industry.

Why else are holiday posts so important?



Holiday Posts are Sharable...

People love to share holiday posts. Especially if you have,


  • Stunning Visuals
  • A well-placed message
  • An interesting call to action


Holiday Posts Have Emotional Appeal...

Despite their religious leanings, people tend to be happiest on Christmas, with Thanksgiving and New Year’s Eve not far behind. Of course, there are plenty of other holidays that make people happy. Best Friend’s Day, National Donut Day National Social Media Day…there are so many holidays and pseudo-holidays that create wonderful emotional touch points in your marketing campaign.



How to Successfully Include Holiday Posts in My Social Media Marketing Campaign...

It’s a simple formula. Know your audience, then aim to surprise and delight them. You can engage your fans and followers and generate more likes and shares with engaging content – and holiday and event posts are some of the most engaging. Tie them in with a sale, quiz, special offer, discount or another incentive to get a lot of oomph.





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by Alexandra Stanley 9 June 2025
Instagram is no longer just a place to share pretty pictures—it’s now a full-blown marketing machine for small businesses. But what worked even 12 months ago may already be out of date. If you're a business owner in property, trades, interiors—or any hands-on industry—this blog will walk you through what’s actually working on Instagram in 2025, and how you can update your strategy to grow with confidence. Let’s dive into the 7 biggest shifts you need to know about. 1. 🎥 Raw & Real Reels Are Outperforming Polished Content The days of over-edited, overly curated videos are behind us. Audiences want to see real people doing real things. For interior designers and trades, this is your time to shine. Think: ✔️ A quick "before & after" video ✔️ A timelapse of a space being transformed ✔️ You talking directly to the camera about your process Keep it simple, vertical, and under 30 seconds. Done is better than perfect. 2. 📅 Consistency > Perfection Forget agonising over the perfect grid. In 2025, showing up consistently (even if it’s 3 times a week) wins over perfect visuals. Tip: Use scheduling tools like Metricool to plan ahead and batch your content to stay consistent without the stress. 3. 🔍 SEO-Optimised Captions Are a Must Instagram is now a search engine—yes, really! Your ideal customer might be searching “kitchen fitter in Suffolk” or “luxury butler services London.” Use keywords naturally in your: - Bio - Captions - Alt text (added during post creation) This helps you get discovered by people actively looking for your service. 4. 🧠 Engagement-First Format Choices The algorithm now prioritises posts that get people to pause, click, or comment. What works best? - Carousel posts with tips or transformations - Reels that open with a hook - Questions and polls in Stories - Comment prompts like “Would you choose this colour scheme?” Engagement tells Instagram your content is valuable—and it will show it to more people. 5. 📱 Instagram as Your ‘Mini Website’ Your profile is often the first impression before someone even lands on your site. Make sure yours has: - Clear bio with keywords and location - Professional profile image - Highlights (services, testimonials, FAQs) - Pinned posts showcasing what you do Think of it as a mini landing page that sells you. 6. 🙌 UGC & Testimonials = Trust Builders People trust people. Sharing real reviews, videos from clients, or even screenshots of great feedback builds instant credibility. Ask your clients for short testimonial clips—or turn their WhatsApp praise into an aesthetic quote graphic. 7. 🔁 Repurpose, Repurpose, Repurpose Work smarter, not harder. 📌 Post your Reels to TikTok 📌 Turn blog tips into carousels 📌 Clip training content into educational Reels 📌 Turn FAQs into Stories This saves time and grows your presence on multiple platforms with minimal extra effort. Ready to Refresh Your Strategy? If you’re feeling a bit stuck or unsure what to post next, you're not alone. 👉 Book a 1:1 strategy call 👉 Join my next Social Media Mastery course 👉 Or DM me for a quick grid audit (it’s free!) Let’s make Instagram work for your business in 2025—without the overwhelm. Written by Alexandra Stanley, Social Media Expert for property, trades & interiors. Follow @alexandrastanleysocialmedia for more real talk on content that converts.
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