Why Holiday Posts are Crucial to Your Social Marketing Plan
Many social media marketers see holiday posts as “fluff” – content that doesn’t really mean anything, but is easy to create and post...
Holiday Posts are Easy To Create...
Original content creation can be resource-intensive, but holiday posts are easy to create – IF you have the right tools. The first thing you need is a reliable holiday calendar so you know what to post, when. There are a number of websites that offer information like this, and several social tools. You can also do research via social media channels and blogs.
Holiday Posts Are Timely and Relevant...
One of the biggest challenges facing a social media marketing is the creation of content that has context. That is, it is delivered to the right person, at the right time, via the right channel. And, it has the right message.
It’s also a good idea to post holiday content that is relevant to your industry.
Why else are holiday posts so important?
Holiday Posts are Sharable...
People love to share holiday posts. Especially if you have,
- Stunning Visuals
- A well-placed message
- An interesting call to action
Holiday Posts Have Emotional Appeal...
Despite their religious leanings, people tend to be happiest on Christmas, with Thanksgiving and New Year’s Eve not far behind. Of course, there are plenty of other holidays that make people happy. Best Friend’s Day, National Donut Day National Social Media Day…there are so many holidays and pseudo-holidays that create wonderful emotional touch points in your marketing campaign.
How to Successfully Include Holiday Posts in My Social Media Marketing Campaign...
It’s a simple formula. Know your audience, then aim to surprise and delight them. You can engage your fans and followers and generate more likes and shares with engaging content – and holiday and event posts are some of the most engaging. Tie them in with a sale, quiz, special offer, discount or another incentive to get a lot of oomph.
